Demazin has been a staple of Australian medicine cabinets for over 50 years. Despite strong success for decades, ownership changes resulted in significant sales decline.
Demazin was acquired by iNova in 2019, and in around 12 months, the company developed a refreshed brand strategy and invested in new product development to expand the portfolio.
As a result of renewed focus and investment, today, Demazin is growing strongly in the focus markets of Australia, New Zealand and South Africa.
Demazin is exactly the type of brand that iNova looks for – a proven product with an established reputation among healthcare professionals and consumers, that with strategic investment and focus, has the potential to grow.